Personal Brand Strategy
IT’S TIME TO BUILD YOUR BRAND
From Experience to Empowerment: A Personal Brand Strategy for Women over 50
I’M ON A MISSION
To empower women over 50 and help them create a powerful personal brand. I believe in celebrating the privilege of aging, recognizing that it brings a wealth of experience and wisdom and sets you apart.
Your age is your advantage, and your story is your strength—let’s make them the foundation of your exciting new chapter.
As a woman over fifty, I believe in celebrating the privilege of aging, recognizing that it brings a wealth of experience and wisdom and sets you apart.
Your age is your advantage, and your story is your strength—let’s make them the foundation of this exciting new chapter in your professional life.
We are Just Getting Started
It’s an exciting time to be a woman over 40. In the last decade, women have been redefining what it means to be over 40—and it’s pretty powerful.
We live longer, healthier lives and control more than 64% of global spending. We are reinventing ourselves and starting new businesses.
Now more than ever, our personal brands need to highlight our expertise and knowledge as we transform our professional lives.
It’s Never Too Late to Reinvent Yourself
Reinventing your career and creating a personal brand may seem overwhelming, but it's never too late to start. I went through this process at the age of 48, and I can tell you that with a solid strategy and plan, it's possible to overcome your fears and showcase yourself strategically. I did and so can you!
Benefits of a Strong Personal Brand
Visibility: Being known and remembered can lead to new opportunities and collaborations.
Credibility: A consistent personal brand can position you as an expert in your niche, opening doors to speaking engagements, interviews, and thought leadership opportunities.
Connection: A genuine personal brand can foster deeper connections with clients and industry leaders.
Legacy: It's the footprint you leave in the digital sand.
You are your brand, but you must strategically shape it to appeal to your target audience.
Personal Brand Strategy involves identifying your unique talents and translating your experience and knowledge to position yourself as an expert.
It allows you to lean into your authentic message.
Which helps your target audience learn who you are and what makes you unique.
The Brand Strategy Process
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YOUR WHY
Identify your mission, vision, and values. Why do you do what you do beyond making money? This drives all of the elements of your brand.
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YOUR NICHE & TARGET AUDIENCE
Define your target audience to communicate and connect with them effectively. What do you offer them that no one else can?
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MARKET POSITION
Uncover how you should position yourself by understanding your competition and your unique value you bring to your target audience.
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BRAND PERSONALITY
Determine your brand tone and voice to appeal to your target audience and build connection.
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VISUAL IDENTITY
Putting it all together to bring your personal brand to life visually through brand photography, website, and your social media profiles.
SHOW UP FEELING CONFIDENT AS THE FACE OF YOUR BRAND
Before taking action, it is critical to establish a solid foundation for your brand. Researching, developing an authentic brand identity, and understanding how to position yourself in the market can significantly impact your confidence and empower you to launch with confidence and authority.
Are you ready to create an Unforgettable Personal Brand?
It takes more than beautiful images. Consistently communicating who you are and what you do requires strategy and intention.
Take your next step confidently and create a strategy that gives your audience a reason to turn their heads and pay attention to you.